Welcome to HomeSpotter, we're so glad to have you. Your brokerage has partnered with HomeSpotter to help you automate your digital marketing efforts. They've even gone ahead and given you a jump start and have paid to automatically run some ads for your listings, at no charge to you!
We'll walk you through all things HomeSpotter in this doc and provide you with videos, and links to other helpful articles as you're getting started. So let's start with the basics.
WHAT IS BOOST BY HOMESPOTTER?
Boost is a service that helps you automate your online digital marketing and creates optimized Facebook, Instagram and web ads for listings and brand awareness that will be seen online to thousands of potential buyers and sellers. We'll build the ad for you, create a custom target audience to serve these ads to, and run the campaign for you from beginning to end.
WHO WILL SEE THESE ADS?
When it comes to targeting, we’ve got two goals:
- Help you find new people
- Help you stay in front of your sphere of influence, and the people who have previously engaged with your Boost digital ads
HomeSpotter’s intelligent targeting system uses a combination of geo-targeting based on your listing’s location or the target area you select (we give you this control on every ad you run with Boost) and listing attributes like price, beds and baths. Our system allows us to prioritize reaching the people who are most likely to be interested in your ad based on their online behavior.
WHEN SOMEONE CLICKS ON MY AD, WHAT HAPPENS?
When you run an ad with Boost, we’ll give you the option to send that ad traffic to a landing page that we create and host, which you’ll see as an option when checking out to use a gated or an ungated Boost landing page.
So I’m sure you’re already wondering “what’s gated?” Gating content is a strategy we use here at Boost in which we place valuable information about your listings (like the address, and photos) behind a form that requires landing page visitors to provide lead information before they can access it. On our small 1-week ad, this typically turns into anywhere between 10-20 names and email addresses we can collect and provide back to you, that you can continue to market to!
We also allow you to choose an ungated landing page (one which doesn’t require users to provide information see the details of your listings), or to send ad traffic back to a website of your choice!
AS AN AGENT, WHAT DO I NEED TO DO TO PARTICIPATE IN THIS PROGRAM?
You're already in! Anytime you have a new listing that matches your brokerage's criteria to promote the listing on your behalf, you'll be notified. You'll receive an email from firstname.lastname@example.org letting you know that your ad will go live shortly.
You'll also have access to:
- Pre-built optimized video and image ad templates for all your listings and personal brand.
- Branded ad landing pages with built-in lead and engagement capture.
- Discounted pricing on ad purchases in your Boost dashboard.
BOOST HAS AN AD READY FOR ME, NOW WHAT?
As soon as an ad is ready to be promoted by Boost, you'll receive an email letting you know! We recommend you take these steps whenever you receive an email like this:
- Click on the link to view your ad on Facebook and share it with your own social networks. You can also do this anytime from the dashboard.
- Add your seller's information. We can make sure to target your seller so they see their ad online while it's running.
- Need to make edits? With Boost, you have full editorial control of your ads. Check out the preview of your ad in the email below. If you'd like to make any changes before your ad goes live (or while the campaign is running), tap on Make Edits.
- You can always sign in to your dashboard from this email as well. In your dashboard, you can review and manage all of your Boost ads and make additional purchases if you choose.
MY AD IS LIVE AND I'M GETTING LEADS - HOW SHOULD I FOLLOW UP?
This is where it gets fun! Soon you'll start to receive email notifications when someone comments on your ad, or interacts with your landing page. We've got some great tips on follow up on leads and comments you can go through here.
WHAT ELSE CAN I USE BOOST FOR?
Planning on hosting an open house (or maybe a virtual open house)? Let Boost help you drive traffic to your event. We can also help you promote a price reduction, a recent sale, or maybe you’ve got a listing that’s been on the market for a while and you want to give it an extra Boost. We’ve got an ad for that!
We can even help you go beyond your active listings and help you promote YOU with a personal brand awareness campaign, or take your advertising to the next level and use our tool to create a video ad to promote your listing.
All of these ads types are available right in your Boost dashboard, and you can log in and get an ad up and running in as little as 2 minutes.
HOW CAN I LEARN EVEN MORE?
We also have live training online every Thursday at 1pm CT that you can register for anytime to get a full walkthrough!
If it's after hours and you want to find instant answers to your questions, check out our full help center here.