If you don’t have listings yourself but work with agents who do, you’ll still have access to the Boost dashboard where you can:
- Review and manage your office or companies ads (depending on your access level)
- Help agents add their seller’s information so that they can be targeted with the ad and receive email updates for their listing.
- Edit agents ads by updating the listing photo, headline, title and/or the description of the property.
- Pull reports about all ads that have been running under your account
- Access and edit Facebook ad account access
Here are some agent questions you may be asked as an admin for your account.
HOW WILL AN AGENT KNOW IF THEIR LISTING IS BEING PROMOTED?
The great thing about Boost is that we'll keep the agent notified about all of their new listing ads! They'll receive an email alerting them before your listing ad will go live. This email will give the agent a preview of their ad, the ability to edit if desired (e.g. change some text) and add their seller’s information (so that they we can better ensure that they see the ad too).
NOTE: All emails are sent from email@example.com. If an agent can't find an email from us, have them check their SPAM folder. They can also access the Boost dashboard to see what ads they might have running live.
HOW LONG WILL ADS RUN AND HOW MANY IMPRESSIONS WILL IT GET (I.E. HOW MANY PEOPLE WILL SEE IT)?
You will typically see 2,000-5,000 impressions per one-week listing ad. A precise number isn’t guaranteed, as the number varies based on a variety of factors including how likely it is that people are to engage with your ad, how selective the target audience we are able to create for you is, and what other advertisers are competing for space at a given time.
EXACTLY WHO WILL SEE THESE ADS?
HomeSpotter’s intelligent targeting system creates a unique audience for each listing. The system categorizes a listing based on a variety of factors including price, number of bedrooms, and many other unique characteristics of the property that might appeal to specific home buyers described in HomeSpotter’s marketing personas. The system then builds an audience combining narrow targeting to our specific persona groups in the area surrounding the listing with broader targeting in the more immediate geographic area. This allows the system to prioritize reaching the people who are most likely to be interested based on their known attributes while maintaining a large enough audience size to ensure that we can deliver volume.
Many other factors are included such as stage of the listing (new listing, reduced price, open house, recently sold, etc.), population of market, average home value of market, average household income of market, # of months of inventory in market, average # of days homes are on market, media inventory available in target geography, length of campaign, time remaining, time of day, and per listing lifetime budget.
Finally, the Boost by HomeSpotter platform also includes powerful retargeting capabilities designed to ensure that listing agents and sellers see their listing online, helping to deliver agent and seller satisfaction.
CAN AGENTS EXTEND THE DURATION OF THE AUTOMATED LISTING ADS AND/OR CREATE ADDITIONAL ADS FOR OPEN HOUSES?
Yes, agents may log into your Boost account and extend the duration of your listing ad or place an order for a separate ad for an open house, price reduction or perhaps a new listing that was excluded from the program. Agents must pay for these ads from their own personal credit card.
They can also purchase additional weeks on their ads. More information available in the Boost dashboard.
CAN AN AGENT EXTEND THE AD AS SOON AS IT LAUNCHES OR DO THEY NEED TO WAIT TILL IT EXPIRES?
Once an eligible ad starts running, agents can go into the dashboard from the moment it begins through its runtime and select "Increase Exposure." Here they'll have a choice to either extend the ad “Now” which will increase the exposure during the company paid period, or after its current runtime which will extend the ad for an additional seven days. Once the ad finishes running, it will move to a status in the dashboard called "ENDED" and from here you can choose to Boost again and start a new promotion.
CAN AGENTS CHANGE THE TARGETING OF ANY OF MY ADS? (E.G. I ONLY WANT TO HIT A 2 MILE RADIUS WITH SOMEONE MAKING $250,000+)
Unfortunately, Boost doesn't allow agents to change the promotion criteria in any of their ads. All ads will run with Boost's automated targeting based on that properties location, price and attributes.
WHEN SOMEONE CLICKS ON AN AD, WHERE WILL THEY BE TAKEN?
IF USING OUR LANDING PAGES:
People that click on the listing ads Boost creates will be sent to a custom branded listing landing page that Boost will also create. This listing landing page includes more information about your listing, presented in a way that’s optimally designed to capture leads. It will also show your picture (the listing agent) and include your contact information (phone and email) so prospects can reach out to you immediately.
These landing pages are considered “gated” as they limit the amount of information the consumer sees. This encourages the consumer to either log in via Facebook or register with contact information to see the property address and pictures, or to submit a request for information.
If you choose to extend an ad or run any other type of listing ad, you may choose to send to the ad to a link of your choosing that is different from the automatically created landing pages Boost creates.
IF USING OWN WEBSITE:
Boost might also have your account setup to send traffic back to your company website, and the listing details on that page.
CAN AGENTS CHANGE WHERE THE AD WILL LINK TO?
Agents will not be able to edit the link on company-paid ads. For ads they create on their own, please feel free to link the ad to any site they prefer as noted above.
THE BOOST DASHBOARD AND NOTIFICATIONS
WHERE CAN AGENTS MANAGE AND REVIEW THE RESULTS OF THEIR AD CAMPAIGNS?
The Boost dashboard. There, agents can see the status and activity of each of their ad campaigns, edit the content of the campaign and initiate new ads.
Agents can also add their seller’s contact information within your account, so that the seller receives a report showing how the agent is going above and beyond to promote their home. When you add the seller's information, the seller also becomes more likely to see the ad for their home as they browse the web and use Facebook – increasing seller satisfaction.
WHAT COMMUNICATIONS WILL AGENTS RECEIVE ABOUT LISTING ADS?
There are a few types of email sent to agents from Boost. These emails will come from firstname.lastname@example.org. Please add this email address to your address book so notifications aren’t sent to trash or spam automatically.
- Ad is Ready – You will receive an email alerting you before your listing ad will go live. This email will give you a preview of your ad, the ability to edit if desired(e.g. change some text) and add your seller’s information (so that they we can better ensure that they see the ad too).
- Ad is Updated – Any time you make any edits to your ad you will receive an email notifying you that your ad has changed with a new link to the revised ad.
- Engagement/Comments – You will receive an email anytime a consumer has left a comment on the ad in Facebook or Instagram. If the comment is favorable, you can reply to it right from the email. You can also quickly choose to hide this comment right from the email so others won’t see it (for unfavorable comments).
- New Leads – You will receive an email anytime a consumer either registers their contact information on the ad landing page or “Unlocked with Facebook” to view more pictures, see the listing address or request information.
- End of Ad Report – You will receive an email with an activity summary for your listing ad after it concludes. You may choose to extend it with your own budget if you so desire.
WHAT IF WE HAVE A CO-LISTED PROPERTY, WHO WILL GET NOTIFICATIONS AND BE SEEN ON THE AD?
Boost will only feature one agent on an ad, and the listing will only be available in one dashboard. If a listing is listed by a team or co-listers, the ad notifications and dashboard access for this listing will be sent to the primary agent for the listing. If you list a property under a team MLS ID, notifications and dashboard access for the listing will be sent to the email address on file for the team ID and will be in a separate dashboard for that team MLS ID.
WHAT COMMUNICATIONS CAN SELLERS RECEIVE ABOUT THEIR LISTING ADS?
If an agent adds your seller’s information with Boost, they can also choose to send out a couple emails to their seller including.
- Ad Preview – Your seller will receive a notification when their listing ad is about to go live with a link to preview the ad.
- End of Ad Report – Your seller will receive an email with an activity summary for their listing ad after it concludes.
THESE ARE BOTH OPTIONAL IN THE DASHBOARD.
CAN AGENTS SHARE THEIR AD WITH OTHERS?
Yes, they’ll get a link to the ad within the "Ad is Ready" email that we send out, as well as right in the Boost dashboard.
IF WE UPDATE THE LISTING ON THE MLS, WILL THE AD AUTOMATICALLY UPDATE?
The ad copy and photos will not automatically update if there is an update to a listing from the MLS after the ad has gone live. An admin or agent would need to update things like the price or photos in the ad from the Boost dashboard by tapping on "View" next to the ad you'd like to edit and then "Edit Campaign".
If you're running an Open House ad and the time of the open house changes after your ad has gone live, you'll also want to go into the dashboard and update the time shown on the ad. If your listing changes from an active status, Boost will automatically pull the ad for you.
Note, however, that the landing page that Boost drives traffic to will automatically update for you with any changes/updates from the MLS.
WHY DID AN AGENT NOT RECEIVE THEIR LISTING CAMPAIGN?
There are a few reasons why an agent might not see a campaign created. The most likely reason is that Boost has not received the data yet. It can take a day or two for them to receive the listing data after you enter it into the MLS.
It is also possible that a listing photo has not yet been included with the listing. An ad cannot be built without a listing photo, but as soon as one is added, Boost will automatically build the ad.
The final major reason for an ad not to be created would be if the property was listed before the launch date or is not part of the automated boosting criteria, and therefore will not be included in the program. Those listings can still be found in the dashboard and can be purchased on an agent's own card if they choose.
HOW CAN MY AGENTS GET TRAINING AND HELP FOR BOOST?
24/7 Online Support Center: get instant answers to frequently asked questions about Boost ads, notifications and more here.
They can also sign up for a weekly training session anytime here.
Email: email@example.com. All emails will be responded to within 24 hours.
Chat: From the dashboard, tap on the chat icon in the bottom right corner to send HomeSpotter a note! Their support team is available to chat Monday-Friday from 8 am–5 pm CT.
Phone: We know talking on the phone is sometimes needed. HomeSpotter will be sure to offer a phone call when necessary; however, dedicated phone support is not available at this time.