You can show your ad campaigns to new people who are in the market for a home using HomeSpotter’s intelligent targeting system (we recommend sticking with this option!), or by creating a custom audience using contacts from your own sphere. Let's go through both options that are available to you in the dashboard as you create your ad.
New audience/New people
Use HomeSpotter's intelligent targeting
If you select this option, you'll be prompted to choose a location or area where you'd like to reach people, and we'll do the rest for you!
Our intelligent targeting system creates a unique audience for each and every listing. Boost by HomeSpotter categorizes every listing by using a combination of geo-targeting based on the location or the target area you select (we give you this control on every ad you run with Boost) and listing attributes (things like the price, # of beds and baths, and other unique features).
Then Boost optimizes your ad to reach the people who are most likely to interact with it based on their previous online clicks and behaviors! The system allows Boost to prioritize reaching the people who are most likely to be interested based on their known attributes while maintaining a large enough audience size to ensure that we can deliver volume and qualified leads.
Our technology relies heavily on proprietary algorithms that are based on third-party data, public records, and even from online signals that are detected about specific consumers. This means that HomeSpotter does not rely solely on Facebook’s targeting tools … and is why it results in high click thru and lead capture rates!
Note: Our targeting is compliant with Fair Housing guidelines and designed to work with Facebook's special rules for housing-related ads!
Your own custom audience (sphere)
Target contacts who have previously visited a HomeSpotter ad landing page, upload a list of your own contacts, or target your Spacio open house visitors.
If you tap on "Add on a custom audience of contacts and website visitors" under the map view, follow the on-screen prompts to upload your contact list that includes Boost landing page visitors and/or other contact.
More about these audiences:
Website visitors: This options allow you to retarget those who have previously clicked on a Boost powered landing page on one of your previous ads. You'll see a pre-populated number here if you've used Boost's landing pages in the past for other ads.
As an agent, if you've had 300 visitors to your Boost landing page on (agent-paid ads only) in the last 90 days, you'll be able to use Boost's new customer audience.
Why do we need at least 300 people? A minimum audience of 300 people is required in order to deliver an effective retargeting campaign. You can increase the audience size by running additional ads that drive traffic to a Boost landing page until you hit at least 300.
Your own contact list(s): Staying in front of your sphere of influence is so important! Upload a list of your current and past clients, neighbors, professional and personal networks, members of clubs you may belong to, and anyone on your previous marketing lists that you’ve interacted with. Online ads are a great way to remind those around you that you’re an active agent, without reaching out to them directly.
Boost will accept a CSV file upload with emails and phone numbers. You can find additional instructions on adding your list of contacts here.
Including Spacio leads: If you and/or your brokerage uses Spacio for open house lead capture, you can import a list of your open house visitors to retarget with your Boost ads online.
What is Spacio? Spacio is an open house tool that accurately collects visitor information and automatically send follow up emails after your open house ends. No more unreadable handwriting, no more lost leads! If you or your brokerage is not using Spacio, learn more about this great lead-capturing tool here. Agents can even sign up for a free 30-day trial of Spacio!