Creating Video Ads

A step by step guide on setting up Video Ads.

Stephanie Armstrong avatar
Written by Stephanie Armstrong
Updated over a week ago

With Boost, agents can now create or upload video posts in less than 5 minutes! This ad type will replace the static display ad on Facebook and Instagram. You can get up to 5 times more exposure than your listing ad and stand out from the crowd. 

How do I get started?

You will either have the option to create a video slideshow or upload your own video.

Click to create a listing ad, if the ad is eligible for a video ad you will see a small box under Ad text and images click on the box followed by edit video to be taken to the next page.

For the slideshow, you can use 6 images in the order you would like them to play, write your own image captions for each image, and then you're all set! You can preview your video ad and make changes if needed. Please note that it can take a few minutes to generate the preview.

The listing must have at least 6 photos in order to be eligible for creating a slideshow video otherwise you also have the option to upload your own video.

Please note when uploading your own video ads: Please upload a video with an aspect ratio of 16:9 (landscape), 1:1 (square), or 9:16 (portrait) format. We will target an ad format that matches your uploaded size. The highest performing videos are typically 20 seconds or less. You will also be asked to confirm the following statement by toggling the slider to the left before moving on.

You can then choose where visitors will go once they click on your ad, select your audience type and location, and checkout.

Who will see my video ad?

Your video ads will be shown on Facebook and Instagram, including in stories. Your web ad will be the static image.

What is "Upgrade to Video"?

Any currently running static image listing ad that is Video Ready can be upgraded to a video ad! You can log into your Boost Dashboard, click to view your ad in order to upgrade to a Video ad.

When does an "Upgrade to video" ad start and how long does it run?

Choosing the Upgrade-to-video option always runs an ad campaign with the same Size and Duration as your original ad. For example, if the original listing ad is:

  • 1 Week Small, the upgrade-to-video will start a new 1 Week Small video ad, starting on the day of the Upgrade purchase

  • 2 Week Medium, the upgrade-to-video will start a new 2 Week Medium ad, starting on the day of the upgrade purchase

How much does "Upgrade to Video" cost?

Whether the ad was originally paid for by your Brokerage, an Office admin, or you purchased it yourself, we’ll apply the original purchase price for your current listing ad to the corresponding video ad price, thus reducing the price for the video ad you purchase. Please note that upgrading earlier in the listing ad lifecycle will have a greater impact as more of the ad spend will be used with the higher quality video ad.

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