Your Boost Dashboard is the one-stop-shop for everything you’ll need to manage your listing ads, and you can access it anytime to make adjustments or edits. HomeSpotter has already worked with your brokerage to pull in your listing’s information (listing details and photos), meaning that with just a few taps your ad will be up and running on Facebook, Instagram, and across the web.
Reminder: You have full editorial control on how your ad will look and the geographic area we’ll use to target potential buyers! More on that here.
1. First, log into your Boost dashboard
Each brokerage that partners with Boost by HomeSpotter has a custom dashboard set up for you to access. If you’re not sure how to find your dashboard, go to https://homespotter.com/signin/ and type in your brokerage email address and we’ll look for your dashboard.
You can also go back to any email you received from email@example.com, and you’ll find a direct link to your dashboard in the email.
2. Select the property you want to advertise
Listings that are available to be promoted with Boost will be populated from a data feed that we’ve set up just for your brokerage. This may be direct from your local MLS(s), or from a custom feed that your brokerage has shared with us. Don’t see your listing? Reach out to our Support Team by sending an email to firstname.lastname@example.org, and we’ll help you find it!
As soon as you click on the “Create listing ad” button for the property you’d like to advertise, an ad preview will open along with image and text editing options.
3. Make edits to images, text, and targeting info
The preview ad is auto-populated with key information from the listing feed and is optimized with visuals and text that have the best chance of getting clicked from a preselected ideal target audience.
You have the ability to customize these ad listing features to fit your needs. Simply tap the EDIT button next to the info you would like to update, and you’ll see real-time changes in the ad preview.
➤ Ad text and image
Update and verify text and images here. Or feel free to upgrade to a video ad, if the option is available for the listing!
- Ad type & accompanying details (e.g. new listing or open house)
- Social and web ad text and listing photo
- Agent contact info and photo
- By default, we’ve already connected your brokerage’s business page, but you can connect your own page as well, if you’d like! Learn more about how to do that here.
The pre-populated ad text and images are designed to drive clicks and traffic to your listing detail page. You can leave it as is (seriously, it’s already been optimized for a great performing ad!), or you can pick and choose what to edit. A few reminders to keep in mind, if you choose to do that:
- Some ad placements allow a very limited amount of the ad’s text to show before it gets truncated
- With that said, the ad text should start out with the most stand-out, compelling property features
- Choose a listing photo that really shows off the property in its best light
- Hold back from including the price up front to encourage clicks to (and interactions with) the landing page
➤ Who will see your ad?
Find an ideal audience of potential buyers who will see the ad.
Our intelligent targeting system is optimized to find buyers and sellers surrounding the selected location. The listing address is auto-populated, but you can make changes if you’d like. We start by targeting the area surrounding the selected location, but you can also tweak the targeting info. by inputting a different address or uploading your own list of contacts.
Learn more about how HomeSpotter’s targeting system works to find the best audience for every ad listing here. By the way, our targeting is compliant with Fair Housing guidelines and designed to work with Facebook's special rules for housing-related ads!
You can also build a new list based on website or open house traffic! The option for this will automatically display on the “Who will see your ad” page if you qualify. Simply click through and a new page will open where you can select from a couple options.
If you've had 300 visitors to your Boost landing page, you'll have the option to retarget and upload your own list. More about that here.
➤ Ad landing page
Choose where visitors should land after clicking on the ad.
By default, ad clicks go to a mobile-optimized Boost landing page designed for qualified lead capture. If you'd rather drive traffic to another page, you can do so here, as well.
Keep in mind: There are many advantages of going with the default Boost landing page!
- With your email notifications turned on, you’ll receive an email as users unlock the landing page with their Facebook credentials (supplying you their name and email address for easy follow up!)
- Landing page engagement is also automatically reported in your Dashboard
- HomeSpotter’s mobile-first design is continuously optimized for lead capture
➤ Ad views and running time
Where should the ad run, and for how long?
- Select the number of weekly ad views desired
- Choose how long the ad will run
You can run your ad for anywhere from 1 - 4 weeks and get 2,000 - 9,000 views per week. But many agents have success running a one-week ad with 4,000 - 6,000 views. The cost of the ad will automatically adjust based on changes made to the desired ad views and running time.
Note: Ads do go through a learning phase first with Facebook as the platform works to build the target audience. Grab more details on how that’s done here.
4. Check out, and your ad will go live!
Enter a promo code here if you have one. Hit “Checkout” and verify the ad listing and billing information on the following page. If everything looks correct, tap “Place Order” or tap the back arrow to make necessary changes.
Check your email, and add email@example.com to your safe contact list. (We will send you ad listing updates from this email address!) At any point, you can make edits to your ad listing and can conveniently access it from these emails.
In just minutes, your ad will go live and get seen by thousands of qualified buyers and sellers!
Here's a peek into what an ad setup looks like.