BOOST 101

WHAT IS BOOST?
Boost is a service that automates your online digital marketing and creates ads for new listings and open houses that will be seen online to thousands of potential buyers. We'll build the ad for you, create a custom target audience to serve these ads to, and run the campaign for you from beginning to end. 

WHO WILL SEE MY AD?
HomeSpotter’s intelligent targeting system creates a unique audience for each listing. The system categorizes a listing based on a variety of factors including location, price, number of bedrooms, and many other unique characteristics of the property that might appeal to specific home buyers described in HomeSpotter’s marketing personas.

We will create ads for you that are shown online and are targeted to that custom audience of people who are in the market for a home.

WHEN SOMEONE CLICKS ON MY AD, WHAT HAPPENS?
People that click on the listing ads Boost creates will either be be sent to a custom branded listing landing page that Boost will also create, or back to the listing details on your brokerages website. If your brokerage is using our landing pages, you'll receive some additional emails from Boost about the leads that are generated. 

If your brokerage is sending traffic back to the listing details on their website, please reach out to your company admin to learn more about the types of leads that could be generated. 

If you're not sure where your ad is sending traffic, just click on it and check it out yourself! This is a great way to see what the end user (potential buyers who click on your ad) experience will be like as well. 

AS AN AGENT, WHAT DO I NEED TO DO TO PARTICIPATE IN THIS PROGRAM?
The best part is,  Boost will do all the heavy lifting and you’ll barely have to lift a finger. Anytime you have a new listing, you’ll receive an email letting you know a Boost ad is ready. You can participate as much or as little in the program as you'd like. If you want to make the most of your Boost account, keep reading to learn more! 

Boost has an ad ready for me, now what?

As soon as an ad is ready to be promoted by Boost, you'll receive an email letting you know! We recommend you take these steps whenever you receive an email like this:

  1. Click on the link to view your ad on Facebook and share it with your own social networks. You can also do this anytime from the dashboard. 
  2. Add your seller's information! With Boost, we can make sure to target your seller so they see their ad online while it's running.
  3. Make Edits: With Boost, you have full editorial control of your ads. Check out the preview of your ad in the email below. If you'd like to make any changes before your ad goes live (or while the campaign is running), tap on Make Edits
  4. You can always sign into your dashboard from this email as well. In your dashboard you can review and manage all of your Boost ads and make additional purchases if you choose. 

My ad is live and I'm getting leads! How should I follow up? 

This is where it gets fun! Soon you'll start to receive email notifications when someone comments on your ad, or interacts with your landing page.  We're got some great tips on follow up on leads and comments you can go through here

Anything else? 

Those are the basics! As you are getting started, you can connect with our support team anytime by emailing us at boost@homespotter.com. 

We also have live training online every Thursday at 1pm CT that you can register for anytime to get a full walkthrough! 

If it's after hours and you want to find instant answers to your questions, check out our full help center here. 

Did this answer your question?